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Business leaders work hard to build a solid brand and reputation. Without a proactive plan in place, a natural disaster, supply chain issue, or any unexpected event can change that reputation in an instant. In today’s world, it is not if a business will be faced with a crisis, but when. Darrell S. Pressley, Principal of Pressley Media Group, LLC, will show participants how to build a crisis communications plan to prepare, respond, and pivot an organization toward a positive outcome during a crisis.